I See Balls

The “I See Balls” campaign transforms everyday objects into life-saving tutorials. Launched during Testicular Cancer Awareness Month, the AR lens uses AI to detect phallic-shaped items like water bottles or vegetables and overlays a step-by-step guide for self-examination. By turning internet humor into health education, the initiative bypasses social media censorship to raise awareness among young men, the group most at risk.

Agency

FP7 Mccann Dubai

Year

2025