Enter Ozworld

The idea of the metaverse has captivated the attention of the tech industry and pundits over the past two years, hitting a fever pitch which drove brand after brand to race to stake their claim and establish a presence in the virtual world. adidas sought built Ozworld, a virtual world which sought to bridge the gap between sport, fashion and innovation, where users could experience the a world that blurred the line between fantasy and reality, all inspired by the new Ozweego line. There was just one problem, how do we get people to visit?

Agency

‿ and us

Year

2022