Read Better

We are reading more than ever through websites, chats, and emails, just not necessarily books. To help people reconnect with reading, we developed a browser plugin that tracks online reading habits. Based on the data it collects, the plugin recommends a matching book that you can order with just one click. Additionally, films were aired demonstrating how online text can be transformed into scenes from great literature. The underlying idea is that we are all readers; we need to improve our reading habits

Agency

FP7 Mccann Dubai

Year

2025